Who We Are
Our Mission
To empower families with truth and transparency.
Every parent deserves access to independent food testing and clear information about what’s safe to eat.
ChoosePure connects families who care — pooling resources to test popular food products and share verified results with everyone.
About ChoosePure
From one concerned parent to a nation of informed consumers.
We started ChoosePure as parents after discovering how difficult it was to know what’s really in our food.
When we tested a simple watermelon for our 8-year-old son, we found adulteration levels no family should ever accept That moment changed everything.
Today, ChoosePure is India’s first parent-led community that tests popular food brands for purity, safety, and truth — together.
We test for you, because you deserve to know what’s pure
Imagine giving your child a glass of juice, not knowing it’s filled with hidden chemicals. Or serving their favorite snack, unaware it contains artificial colors and preservatives banned elsewhere.
This is the world we live in today. But as parents, we deserve better.
ChoosePure was created by parents like you to shine a light on what really goes into our food. Every week, we independently test popular packaged foods, exposing what brands don’t tell you.
We push for safer standards, honest labeling, and real transparency — so families across India can make informed choices.
We’re not here to scare you. We’re here to empower you — to bring truth to your table. Together, we can make purity the norm, not the exception.