As parents of an 8-year-old son, we’ve always been concerned about the food we give him. Like every parent, we want to know that the meals we prepare are not only nutritious but also safe—free from harmful chemicals and additives. But as we became more mindful about what we were feeding our family, we started noticing just how difficult it was to trust the food we bought.

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One experience that really stood out to us was with watermelons. About 80% of the time, the watermelons we bought from the supermarket looked perfect on the outside, but they were laden with harmful dyes and injected with sugar syrup to artificially enhance their sweetness and appearance. We couldn’t believe that something as simple as a fruit could pose such a risk to our family’s health. It was shocking, frustrating, and left us wondering how many other foods we were unknowingly exposing our son to.

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We looked into food testing as a solution, hoping it would give us the answers we needed. However, we quickly realized that testing food was a tedious and expensive process—completely unaffordable for a middle-class family like ours. That’s when the idea for ChoosePure was born.

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Instead of struggling on our own, we thought: What if we created a community where families could combine their resources to make food testing more accessible? If we came together, we could ensure the food we eat is safe and pure without bearing the high costs individually.

Today, ChoosePure isn’t just about providing food testing—it’s about empowering families like ours to take control of what’s on their plates. Together, as a community, we can demand transparency, hold food suppliers accountable, and make sure the food we give our children is as safe as it should be.

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We’re not business people—we’re parents, and we understand the deep responsibility that comes with caring for our children’s health.

Join us on this journey to ensure the purity and safety of the food we all share.