ChoosePure is India’s first independent, community-led food safety platform that tests popular packaged food products for harmful chemicals, adulterants, and misleading nutritional claims.

Three Pillar Rating System – Nutrition, Ingredient Safety, and Processing At the heart of ChoosePure is a comprehensive rating system based on scientific criteria. Each tested product will be rated on three core pillars that together determine its overall health and safety profile: Nutrition Score Ingredient Safety & Contaminant Risk Processing & Whole Food Index

We are a group of concerned parents, led by a mother who wants to ensure safer food for her 8-year-old son. Our team includes food technologists, chemical engineers, and public health professionals who are also parents and want to build a healthier future for our children.

Members of our community contribute a small monthly amount. We use these pooled funds to conduct lab tests on packaged food products. The tested product will be rated on three core pillars that together determine its overall health and safety profile and compared with other similar products to help make an easier comparison.

We test common packaged foods like milk, flours, spices, biscuits, juices, instant noodles, chips, baby food, and more—basically, items children frequently consume.

Our tests follow regulations from FSSAI (India), US FDA, and EFSA (Europe), ensuring global credibility and scientific accuracy.

Yes! As a member, you can recommend products for testing. We often conduct polls to decide which products the community wants tested next.

We are an independent, consumer-led initiative—not affiliated with any food brand or government agency. This helps us stay unbiased and transparent.

You can join our waitlist via choosepure.in. Once live, you’ll be able to subscribe for a small monthly fee to access reports, vote on testing priorities, and receive alerts.

While regulatory bodies conduct random checks, their scope is limited. At ChoosePure, we empower you to take control and get answers—quickly and transparently.

Yes, we aim to provide deeper insights over time—such as sugar content, presence of allergens, artificial flavorings, and more based on community interest.

Once you’re a member, you’ll get weekly updates on test results, comparisons, and alerts via email or WhatsApp.

Absolutely. We work with NABL-accredited labs and maintain strict transparency in our methods and reporting.